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We target two segments: mobile game users and organizations that want to reach them.In both of these segments, customers are computer and mobile phone savvy and enjoy creative experiences.
Our mobile games have a timely connection to current news events.It also discusses the strategies we are employing to get customers and create a solid revenue stream. Our unique focus on creating games with a new twist gives us an advantage over our competitors by giving customers a new outlet to enjoy mobile games. It also expands our reach to people who would normally not play mobile games yet are amused by the comical angle we use.We will fund development of our own games by providing consulting services to create similar games for corporations who are looking to create mobile games for promotional purposes.They often have an Xbox, Wii, Playstation or other TV-based video game unit at home.They may also have a portable gaming unit such as the DS/DSi and other portable gadgets such as an i Pod. Others are college students or those who have joined the workforce in the last 5 years.We can even make a comical interactive spoof out of events.If a celebrity makes a foolish comment, we can quickly create a game that pokes fun at the celebrity.Here’s how to use this sample marketing plan template to generate leads and sales: Mobile News Games LLC (MNG) develops mobile games relating to current news events.This marketing plan example illustrates our market segments.There is one type of customer who purchases custom mobile game development services: VP of Marketing or Chief Marketing Officer.Their intent is to promote their brand and products to the demographic that overlaps with mobile game users.