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To enter, users had to follow Frontier on Instagram, take a video of them surprising family or a friend, and share their submission with a branded hashtag, while tagging the company.

Information overload makes it easy for posts to get lost in a sea of content.

Just type “Buy Instagram likes” into Fiverr or perform a simple Google search for “Instagram likes.”You’ll see hundreds of results for different services promising likes as cheap as free or -on average- $0.01 each ( usually in a package of 100 likes for $1). The reason is simple: Engagement is important, and likes are critical to Instagram success.

Under Instagram’s new algorithm, engagement is the most important metric used to determine any post’s popularity.

Since Explore shows users posts that their followers like in each topic channel, it’s an effective way for businesses to reach a new audience.

Even so, the reality is, if you buy likes on Instagram you can end up sabotaging your own marketing GIPHYWe get it.Instagram’s in-house research shows that roughly half of all Instagram users follow at least one brand on the platform, and about 60 percent of its users say that they learned about new products or services there.Instead of relying on a cheap gimmick to increase your Instagram engagement, create a long-term Instagram strategy to organically build your brand in an authentic way. Instagram is a visual platform, and visual content tends to outperform text and other forms of content.On the surface, having a ton of likes (even if they’re bought) seems to be valuable, but it only actually works if you’ve earned them through organic tactics.That’s because although the appearance of more engagement and popularity in the form of likes may have some short-term benefits — like impressing real users and getting some of them to follow you — fake likes could undermine future organic or paid campaigns.So, work hard to create aesthetically pleasing content that: Mentioning the handles of other Instagram users pays dividends by helping you make new connections.Also, posts that mention others’ user handles in captions have been shown to get 56% higher engagement , according to a Simply Measured study.If your post happens to get a bunch of likes, that will increase its chances of competing with other posts that use similar hashtags.And if you’re lucky, that post could be chosen to appear in Instagram’s Explore section.As an occasional, short-term strategy, giving away your products or services (or something else your target audience would love) through an Instagram giveaway or contest is a great way to get likes, gain followers, increase comments, and maybe even attract new customers.To supercharge your efforts, partner with a related brand or influencer.


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