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Show how sales increased by 20% because they hired you. This is incredibly important for those of us who handle a lot of SEO, SEM, or writing work.SEO MOZ has a very well-done case study that drives the point home.Prospects who can read it and think, “That’s my problem too!
That doesn’t make the story less important, but prospects need also to be assured that if they hire you, you’ll get results. Show how your client’s traffic jumped from 100 people a day to 300.
And that leads to more inquiries and even more clients.
Everyone loves to hear a good story, whether it’s what your friend saw her neighbor doing on her lawn, or how that crazy SUV driver cut off your brother in traffic today.
Most likely, you have dozens — if not hundreds (if you’re doing your job right) — of happy clients to choose from. The easiest and most effective way to figure out which client to focus on is by figuring out who you want to appeal to.
Take a moment and try to visualize your ideal client.