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This is the main function of old media, one-way communication to the public.On the other hand, the introduction of internet has changed into two-way communication between the public and media, which has become the global attention today.There are a lot of influential and factors causes the rise of democracy in different parts of the world, for instance, time changes, financial economic, educations, advanced technology and so on.
Apparently media is an important mechanism to deliver information to the people in terms of political, social and economical current activities happening around our surroundings and the world.
The form of news can be current issues and it also can be in a form of forewarned people about future problems and issues so that the people are aware of all kinds of activities happening.
The media are becoming more pervasive nowadays than they were back to few decades ago.
The availability has expanded and usage of mass media are facts of everyone’s life.
There are certain factors such as ownership power, profitability purpose, reduce risk and so on that will influence the role of media.
So, further analysis of three countries, United States, China and Malaysia about their media system.Corporate ownership of media is a factor that influenced media role.The news information will avoid biases of owners, advertisers and journalists themselves.Moreover, commercial advertising causes commercial media sending information to meet expectations of people due to market competition.These major media organisations has the power to influence media performances, thus, media democrats can considered not exist in the United States.Media has been always present, however, it is simultaneously always been blamed and praised from the people for many aspects of political issues.Nevertheless, the role of government is essential in democracy, and then media has a role to inform the public about government’s action, in fact they should also analyse and give opinions without bias on their significance.The “Big 6” are GE, News-Corp, Disney, Viacom, The Warner and CBS currently in control of 90% of what the people read, watch and listen to.Back to 1983, 90% of American media was approximately owned by 50 companies but now the “Big 6” owned the same 90% American media.Hence, media is justified to play a big role in democracy as a balancing factor to enable the public aware of government’s movement to enable good government.However, media industries can play a role in democracy but it is not easy to achieve.