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Time consumed is increased even further when there is polarization in the group.Krizan and Robert (2008, p.191) define group polarization as “the tendency of group members to increase the extremity of their position following discussion of a relevant issue”.
Undoubtedly, the popularity of groups has increased over the past decade since groups typically outperform individuals and make better use of the available employee talents.
However, group decisions are not always the best for the organization.
Conformity involves having individual members adjust their behavior so as to align with the prevailing standards of the group (Gottlieb, 2009).
The group may put pressure on the individual to change their opinion, attitudes or behavior so as to conform to the group template.
However, this has changed and the popularity of group decision making has increased in the past few decades.
This change has been precipitated by the adoption of flatter structures by organizations; a move which has resulted in more group participation in the decision making process.This increased diversity of view will be brought to the table during decision making (Gottlieb, 2009).Group deliberations will therefore assist in the identification of strategic problems and opportunities due to the diversity of the group.Conformity results in many compromises which might lead to the decision arrived at being less than optimal.The decisions of an individual can play a monumental role in an organization.All purposeful actions undertaken by the group or individual should therefore be geared towards finding options which yield desired results.Groups are formed when two or more people interact and are interdependent, or come together so as to achieve certain common objectives.There is increased pressure on individual members of a group to conform in group decision making.This is because some groups require some levels of uniformity for decisions to be successfully arrived at.This is especially so since in all organizations, most of the monumental decisions which can make or break or make the organization are made by individual top managers.Individuals are more likely to arrive at prudent decision for the organization.