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As with any other piece of writing, this introduction to your plan is the hook. What's the opportunity that your business is capitalizing on? Here, you can describe the industry and market your business will operate in and highlight the opportunities your business will take advantage of. What's the message you want to promote and why does that resonate with your specific product and the target audience? If you intend for a prospective investor or lender to read this, you'll want to include a section here on your funding request. You don't want to ask for a 0,000 loan or investment without a clear plan as to what exactly that money would be used for.
We would always recommend keeping your plan as short as possible, but certain readers might want to see more details while others might want only the high level information.
For example, a potential business partner will likely want to see a bit more details than an underwriter evaluating your business.
Describe your target audience(s) that your business will appeal to.
Most businesses will have multiple segments listed here and it's imperative that you properly identify them. Your business will potentially appeal to different customer segments in different ways.
If you want to want to take out a loan, bring on a business partner, or more you'll need a solid plan in order. However, writing a business plan isn't easy and not everyone knows exactly what the business plan should outline.
What's even more confusing is that no two business plans should look the same.Think of it as a litmus test to prove that every step taken is part of a larger calculated effort.Business plans are also crucial for external affairs.But if your business is newer and not yet profitable, be clear and realistic with your projections.For example, if your sales have been increasing at a steady 5% every quarter, you don't want to suddenly assume 50% sales growth per quarter for no reason.A traditional plan is typically comprised of seven sections that are each crucial for explaining a different angle of your business. Now, you finally get to discuss in detail what you'll be selling or offering. This section will likely be a bit longer than the others because of its importance.The length and detail of your plan will vary with the audience of the plan and how mature your business is. This now gets into the tangible details of your business. Be sure to describe your product and how it is differentiated from similar ones.Use charts and images to help make the experience easier.If your business has already been operating for a few years, demonstrate stability through your finances.If you have any remaining pieces of information such as relevant patents, licenses, charts or anything else that wasn't able to fit in organically in the plan elsewhere, feel free to include those here. Instead, be absolutely sure that every piece of information that goes here goes toward supporting your business plan.The logic behind lean startup plans is that every business plan can be divided into nine segments.