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Once again focusing on laundry, Procter & Gamble began making "Downy" fabric softener in 1960 and "Bounce" fabric softener sheets.
These acquisitions included Folgers Coffee, Norwich Eaton Pharmaceuticals, Richardson-Vicks, Noxell, Shultons Old Spice, Max Factor, and the Iams Company, among others.
In 1996, Procter & Gamble made headlines when the Food and Drug Administration approved a new product developed by the company, Olestra.
The Health Care segment provides feminine care, gastrointestinal, incontinence, rapid diagnostics, respiratory, oral care, and other personal health care products.
The Fabric Care and Home Care segment offers bleach and laundry additives, air care products, batteries, dish care items, fabric enhancers, laundry detergents, pet care products, and surface care products.
The company prospered during the nineteenth century. By this point, approximately eighty employees worked for Procter & Gamble.
During the Civil War, the company won contracts to supply the Union army with soap and candles.
The companies leaders began to diversify its products as well and, in 1911, began producing Crisco, a shortening made of vegetable oils rather than animal fats.
In the early 1900s, Procter & Gamble also became known for its research laboratories, where scientists worked to create new products.
In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gambles products.
Once the war was over and the men returned home, they continued to purchase the companies products.