Maybe it's a certain number of new leads, a defined increase in revenue, walk-in customers, or social engagement (more likes, re-tweets, pins, etc.). In the Marketing Strategy section you'll answer the question "How".
This section is all about execution, evaluation and correcting course.
Define your market and discuss your customers' needs and any other market factors that might affect your customers' purchasing patterns. If you have more than one target market, describe the product lines associated with each one. Specific objectives are more effective because you can define the steps you need to complete to win.
What are the characteristics of your target market? This section should also include information about: Products/Services. To make objectives specific, start with knowing what success means for you. This will help you better evaluate the strategies and tactics you implement.
Without one, you are operating by "seeing what sticks"—not the optimal way to market your business.
A marketing plan is much more than just another boring business document, it's your map to revenue, growth, and longevity.This is the first thing someone sees when they read your marketing plan but it is the last thing you write. Once you have a basic overview of your current market situation, it's time to take a closer look at your market environment. First, identify those trends that might present you with challenges. There will also likely be market trends that provide you with opportunities or benefit you in some other way.The Executive Summary outlines all the major points of the plan itself, so anyone in management can pick up the plan and get an idea about your vision. Identify these trends and describe the positive impact they could have on your business and how you can take advantage of them.The best plans are flexible, letting you make adjustments as you gain experience, data and insight into what works.Before you can sit down to write, you'll need to do some market research.It's important to know that a properly developed, comprehensive plan isn't something you'll finish in one or even two sessions. You don't need to come up with a perfect plan, either.You're deciding what you need to do to grow your business and how you're going to go about it. Marketing plans are not, and should not be, written in stone.Look at recent financial reports, current and past sales numbers and your product and services list.You'll also want to gather together information about your target market.In marketing parlance, marketing strategies fall within what's known as the four Ps: product, price, place (distribution) and promotion.For a typical small business, promotion will form the bulk of your strategy.