Term Paper On Marketing

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A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.

It is meant to help readers understand an issue, solve a problem, or make a decision.

The initial British term concerning a type of government-issued document has proliferated, taking a somewhat new meaning in business.

In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.

Which meant that though the heads of these three divisions sat at head office, their ‘territory’ is scattered geographically, according to which type of hotel they look after. The organisation was made to flatter and more compact. More than a hundred million dollars were reportedly spend for renovation – just in the lifestyle (luxury segment)!

Segmentation Strategy A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive as compared to the luxury segment). Moreover, a continual benchmarking against international standards was made part and parcel of the culture of the Taj. Since the business segment was slated to be become big (and those using it were likely to be non-traditionalists), the Taj went ostentatious with it’s new business floors. For instance it was thought a mini-gym on the floor would be a convenience.Right from the beginning, the Taj stood for class and comfort.It was a place where the viceroys of the Empire arrived and departed amidst scenes of splendour. In fact, it soon became one of the wonders of the Orient.Singapore’s Raffles or Hong Kong’s Peninsula did not come up to the level of the Taj inspite of their rich ancestry.Notably, there was hardly any advertising directly to the consumer.The first Taj Hotel, the flagship of the Group was born in 1903 and stood alone for almost half a century.Initially it was smooth sailing, even though the original hotel was conceived and built when the hotel business was not even considered an industry.B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, or inform and persuade prospective customers, channel partners, journalists, analysts, or investors.White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic.As far back as 1900, he made sure that the Taj would have it’s own laundry, an aerated water bottling plant, electroplating for it’s silverware, a Mora sliver burnishing machine, a crockery washing plant and elevators.The hotel was built completely at a cost of 500,000 pounds in 1903.


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