“This industry is much more specialized, and therefore each shop has to determine its own target market.” Too many resale shops fail to take advantage of modern methods of reaching shoppers, such as email, social media and ecommerce, Meyer says.
She urges shop owners to keep up with current technology trends, and to be proactive and creative with social media and other modern methods of marketing.
Examples she suggest include lessons on: Every time you host an event, you open an opportunity for more future business.
Thrift Store Business Plan Write My Book
“Evening events bring in new customers, some who may have never been exposed to resale,” Meyer says.
Opening a resale shop or thrift store is a romantic dream for many.
Selling vintage clothes or recycling antiques from yesteryear can be great fun! That means you need to bring new customers through the door every day if you want the venture to thrive and survive.
That means resale shops and thrift stores need to go above and beyond to meet their customers’ needs — everything from helping shoppers find the right items to suggesting add-on items that will complete an apparel outfit or a furniture setting.
“Our member stores focus on customer service that isn’t found in the big-box stores,” Meyer says.