Here are two tips if you choose to answer this essay.
1) Be direct in addressing issues that need attention.
2) Connect your professional experience to these goals.
After defining your goals, showcase how your professional work experience has prepared you to be successful in this next chapter of your career. Demonstrate that you’ve done the due diligence to know what you need to excel in the next chapter of your career and be as specific as you can about how an MBA will help you achieve these goals.
1) Do not make any excuses: This is not the place to blame anyone or any situation for a low GMAT score or GPA.
If your GMAT score or GPA is not in the target range, simply address your quantitative strengths from work experience or from additional coursework.
If you do need to explain your recommender choice, be as concise and clear as possible.
2) No need to hit the 300-word limit if your situation does not require it.
Admissions committee members want to know that every student in the class brings something special that will be part of the wonderful tapestry that is a diverse MBA class and you can make your case directly by showing the admissions committee that you’ve thought about what you uniquely have to offer 3) Resist the temptation to offer up too many examples.
You only have 300 words so it makes more sense to concentrate on core themes as opposed to offering too many random facts about yourself.