Victoria Secret Essay

Victoria Secret Essay-82
) There are a number of ways that a message can be delivered.

Of course, the catalogue is printed on paper, a great deal of paper, as there are literally tens of thousands of catalogues printed every year.

Since the production of paper requires the deforestation of rain forests, the purpose of Forest Ethics’ ad campaign is to raise public awareness by shocking the public with the true facts as to the devastation that the catalogue printing business is causing.

Onto the first part: the ad is an excellent ad because it is creative, shocking and effectively delivers an expository message.

In other words, it is very clear in what it seeks to present.

That is to say, if a customer who has purchased a great deal of inventory from Victoria’s Secrets in an individual who espouses a platform of environmental advocacy, then the individual must make a decision as to whether or not actually commit to making a change in terms of supporting a business that is an “enemy of the state” as far as environmental disasters go, or to reverse one’s purchasing decisions as a means of convincing the power to be at Victoria’s Secret to reverse their policies and, perhaps, expand online catalogue distribution as opposed to the traditional paper method.

Victoria Secret Essay Business Plan Marketing Strategy

Also, by publicly exposing the Victoria’s Secrets company, the ability for people to claim plausible denial about the deforestations the company has been responsible for is greatly reduced if not outright eliminated.In other words, there will be certain people who just don’t care about deforestation. There will be some people who will take the ad to heart and follow its directives, so to that degree, it can be a successful ad.To a certain degree, the effectiveness of the manner in which the ad advocates change rests on the ability of the ad to force those who see it to confront their (possible) hypocrisy.If there was a negative to the ad, it would be that the ad is a bit too expository in its design, but similar ads targeting the cigarette makers were quite effective in terms of changing public opinion about smoking, so perhaps an overly expository message is not as bad as it would seem.As for the second part, the effectiveness of the ad is contingent on the personal feelings of those who see the ad.Ultimately, there needs to be a clear examination as to whether or not this is an effective ad campaign. To answer that question, one must provide a twofold answer.First, is the ad great on an aesthetic level and secondly, is the advertisement effective in bringing about the proper response that the ad is supposed to bring.While the advertisement is a bit excessive in the manner in which it presents its subject matter and thematic concerns, it is a creative ad that can help sway opinion and drive people to action simply by presented a very bombastic message that is virtually impossible to ignore.There are a number of different methods in which a specific ideological message can be delivered.Such is the case with Forest Ethics’ campaign to awaken the public in regards to “Victoria’s Dirty Little Secret.” So what is “Victoria’s Dirty Little Secret?” Basically, the lingerie company Victoria’s Secrets publicizes its stock by way of a large catalogue that chronicles the multitude of clothing items that they offer for sale.


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