Writing Technical White Papers

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But first, here’s why white papers can drastically improve your marketing results.

Almost nobody buys a product on the first visit to a website.

So instead, I like to get their insights down on paper or in a recording first.

You can use a tool like to upload the file and get a transcription back within a day.

You could invite potential customers to come in for a free consultation. Once you’ve got the topic and hook figured out, your next step is to start pulling information together.

The research portion can get a little tricky depending on your business.

That way, you can continue following up with them to encourage future sales.

I’ll walk you through five simple steps to create a white paper that will start generating new leads ASAP.

This angle paid off when she worked with an addiction rehab clinic a few years ago.

First, she combed through reviews, pulling out interesting insights or 20% more lead-gen form submits on the next page.”You can use this landing page strategy to figure out which ‘hook’ is going to perform best.


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